W.I.S.E. is a proprietary system developed and used by Worldata for planning and placing cost-per-lead marketing programs.

Do I need to be registered with W.I.S.E. for Worldata to bring advertising to my site?

YES. Registration with the W.I.S.E. system is a prerequisite for Worldata's team of media planners to include your site in recommendations to our clients.

How is W.I.S.E. used?

W.I.S.E. is used as a 'universal media tool', consisting of a standardized, searchable knowledgebase of sites that accept cost-per-lead advertising. The demographics and psychographics of the site's particular audience augment basic site information. This allows us to obtain a better understanding of the sites. It also allows us to highlight your site based on an advertiser's particular targeting needs.

How does W.I.S.E. help me, the site owner?

Registering with W.I.S.E. will help generate revenue for your organization by bringing cost-per-lead advertisers and their marketing products, who need to target the exact audience addressed by your particular site. W.I.S.E. removes all of the guesswork during the research and media planning stages, due to the robust set of information W.I.S.E. collects from each and every registered site.

What does it cost to register my site?

Registration with W.I.S.E. is FREE. With a minimal investment of your time, you can be assured that your site will be included in up and coming media recommendations to leading consumer and/or business-to-business advertisers.

How often should I update the information?

You should review your data on a monthly basis. However, if you've made significant changes to your site that redefines your target audience or offers new advertising opportunities, you should update the data immediately.