Worldata’s eHygiene services contain the premier array of email data cleansing, enhancement and preparation necessary to ensure the most cost-effective use of data possible. To effectively reach your target audience, we service your email house file with intricate and quantitative data processes to produce a standardized, deliverable file of more accurate and validated addresses. Our eHygiene goes through all of the following data cleansing processes:

Email Syntax Correction – This process starts by identifying the validity of countless character errors in email addresses and isolating potential “spam” addresses. The correction then fixes the characters, usernames, domains and extensions, while removing spam addresses. On average, a file has 1-5% email addresses that are corrected by our email syntax programming.

Domain Verification – This solution determines whether the domain name in the email address is valid and pinpoints a list of any bad domain addresses that are found. Typically, eHygiene detects about 20-30% of invalid addresses in a mailing list, though theoretically it is possible to detect up to 60-70% using our service.

Mailbox Verification – This step checks public email addresses for their existence or non-existence. If an email address no longer exists, it is considered “dead” and is identified. Our service can find about 90% of dead email addresses, and verify 60-70% of legitimate emails.

Our in-house service bureau also maintains hygiene services that cleanse postal house files as well. Our postal hygiene services include:

ZIP Correction –This insures that the address and city are correctly assigned to the proper ZIP Code.

Coding Accuracy Support System (CASS) – This service combines address standardization, ZIP+4-correction and append along with carrier route and line of travel coding using address ranges from the USPS. This applies to consumer and business addresses and is updated monthly.

NCOAlink 48 month – We can apply the USPS-complied 48-month move data to your file in order to remove your outdated addresses and replace them with current ones, while standardizing deliverable addresses. NCOAlink is updated weekly to ensure maximum reach on campaigns and NCOAlink footnotes which identify frequently known movers and those that are likely to move.

Locatable Address Correction Service (LACS) – This monthly-updated database allows us to convert all rural format addresses to standard street addresses, based on USPS-verified conversions.

Delivery Sequence File (DSF) – This monthly-updated database contains every domestic deliverable address by the USPS, allowing us to standardize your records to qualify for higher postage discounts. We further flag all addresses unable to be standardized, enabling you to remove bad addresses on your file.

Address Element Correction (AEC) – This correction service checks address for accuracy and deliverability based on USPS standards, correcting all any recognized, non-standardized addresses.

Worldata’s Append Services are widely trusted to perform successful data append processing on your house and customer files. Our cutting-edge technology augments your data by filling in white space, enhancing your ability to identify and communicate with your customers quickly and effectively. Our long-standing industry relationships offer multiple databases to contribute in our master file used in appending your data.

Our services fill in elements of your file such as: email address, phone number, job title, direct marketing address and more. The enhanced data you have will help to increase ROI by reaching customers via multi-channel media sources and save money by reaching more customers via email communication.

Worldata’s Append Services take a copy of your existing house file and finds the matching elements using hundreds of qualified data sources and the most accurate and stringent methodology. After processing, you will receive an updated database that includes the appended data.

Our match rates range from 25% - 50% of your total file, instantly increasing your marketing capabilities. All of your data is securely handled in-house, where the append process takes place.

Worldata’s eSuppress solution assures that your global suppression list is updated and maintained in one central location. Our state-of-the-art InfoCenter provides all necessary processing services to collect opt-outs and suppress them from any house or third-party email files. It’s as easy as an email file coming in and a cleaned file going out -- suppressing your opt-outs, and providing the clean list to you or an affiliate.

Our eSuppress service provides a dependable way to manage your email opt-out process and coordinate multiple email campaigns going out from various departments and third-party affiliates. Our total compliance with CAN-SPAM requirements, removing opt-outs within 10 days on all of your deployed campaigns, assures confidence that you are correctly handling all suppression processing.

As the leader in permission-based email marketing, we also offer the most extensive management information and the greatest amount of properly segmented and unduplicated names to provide top-level BtoB and BtoC merge/purge services. This way you can bring multiple sources together and execute a campaign on net names.

Our software allows you to choose how strict or lenient the matching logic should be for de-duping. You can also prioritize matches between records based on specific criteria. This option allows you to fine tune your target audience and mail the most effective way possible.

Our system allows outputs based on many levels. Consumer data can be defined by Address Level, one output per address/location; Household Level, one output per household/last name; and Individual Level, all unique individuals per household. Business data can be classified by Company Level, one output per company name; Company Title , one output per title in a company; and Company Contact, all unique individuals per company.