Families in established residences, brand new homebuyers, even real estate design professionals use IMSI/Design's FloorPlan and TurboFLOORPLAN products when designing a dream home, doing a remodel or sketching out a landscape design.  They make the most of their property, inside and out, by using these easy-to-use 2D and 3D conceptual design programs for bringing their design ideas to life.  Products in this line range in retail cost from $29.95 to $129.95. Most of these buyers make purchases with a major credit card and many are multi-buyers, ordering upgrades via direct mail, mail order catalogs or authorized resellers.

Both FloorPlan® and TurboFLOORPLAN products have superior visualization features that enable the user to walk through, fly-around, look inside and slide about the photo-realistic design. Users can tour room-to-room as simply as playing a video game can then share their files over the Web.  The home-office users are constantly interested in buying products and services that will enhance both their personal and professional modeling projects, making them a very responsive audience for hardware, software and all other related enhancement to modeling projects.

IMSI/Design is one of the world's leading developers and publishers of design software for business and consumers.

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