Golf Illustrated is the nation's #1 golf instruction magazine, giving the beginner and the avid golfer alike plenty of tools to polish their skills. Whether it involves improving a swing or putting stroke, Golf Illustrated gives excellent advice. Golfers also turn to this publication to discover the best courses and golf resorts.

Golf Illustrated is edited for an audience of avid golf consumers who are looking to buy direct from the manufacturer. It focuses on instruction and new product information for the low-to mid-handicap golfer, whose primary interests are improving his or her game and becoming more competitive. Editorial content also includes in-depth articles on equipment, fitness, history of the game and other timely topics.

Reader Profile:
Average Age 56
96% Male Audience
$119,000 Median Household Income
87% College Educated
90% Own a Home
Median Handicap 15
63% Play seven rounds or more per month
92% Report one other person in household who plays golf
78% Report taking one or two golf vacations per year
98% Purchased one dozen or more golf balls per month
82% Purchased two or more golf gloves in the last six months
35% Will replace their Driver and Fairway Woods in the next year
33% Will replace their Irons in the next year
64% Purchase through Direct-Mail, Direct-Response Ads and Internet
64% Regularly Participate in Organized Golf Tournaments

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