The Outdoor Sportsman list consists of individuals who enjoy the outdoors, have a real zest for living and are well-established big spenders.  According to a recent study, the average fisherman spends $1,294 per year on fishing gear and activities and the average hunter spends $1,937 on his hunting pursuits.  Best of all, their busy, always-on-the-go lifestyles make them prime mail order prospects.

The Outdoor Sportsman is actively involved in camping, hunting, fishing, trapping, calling, tracking, and watching animals such as deer, turkeys, birds, salt and fresh water fish and more.  These are dedicated outdoor enthusiasts who spend many hours afield in pursuit of their sport.

Outdoor Sportsman Individual Profile:
98% are Male
Average Age is 44
Average Household Income is $75,000

This group represents some of the most active and brand loyal special interest individuals in the country.  They purchase a wide variety of items such as apparel, equipment and accessories.  These individuals are also great prospects for travel offers that will take them to new and unusual places in pursuit of their passion or to participate in tournaments/expeditions.

Use this List for:
All Consumer Offers, Gun & Knife Offers, Hunting & Fishing Equipment, Camping Equipment, Magazines, Newsletters, Catalogs, Travel, Investing, Continuity Offers/Clubs, Books, Music, Videos/DVDs/CDs, Sporting Goods, Outdoor Equipment, Automotive, Credit Cards, Online Services, ISPs, and more.