The PGA TOUR Golf Masterfile is the only source for people who have bought from and attended all PGA TOUR official events.

These avid golf fans are both upscale consumers and businessmen and women. They are on average 25-54-year-olds who have authority to make decisions that relate to business services. Many major corporate sponsors advertise at PGA TOUR events as the vehicle of choice, targeting these influential business decision makers who are the most affluent consumers in the nation, making this also the list of choice.

The PGA TOUR Golf Masterfile list includes those serious about the game of golf who participate in and closely follow the golf tournament circuits. The file also represents attendees from Champions Tour and Nationwide Tour events. They purchase golfing equipment, golf tickets, and official merchandise and golf apparel.

Individuals on the PGA TOUR Golf Masterfile take many vacations and travel excursions through the year to their favorite golf destinations and are ideal candidates for all consumer offers, especially high-end offers such as travel, mobile communications, consumer electronics, investment opportunities, luxury items. For business, they are responsive to computer, telephone, office services and other offers.

Subscriber Profile:
76% are men
18% are women
Average Age - 42
Average Household Income - $75,000
Average Net Worth - $914,000
80% have Graduated College or Hold Degrees

Additional Selects:

Lifestyle Selects:
Collectibles
Crafts
Gardening
Gourmet Food/Cooking
Golf
Home Furnishing/Decorating
Personal Home PC
Pets
Travel
Mature Subscribers (Age 50+)
Families With Children
Art/Antiques
Camping
Cultural Arts
Fashion Clothing
Fishing
Foreign Travel
Self-Improvement

Income:
$1,000-14,999  
$15,000-24,999  
$25,000-34,999  
$35,000-49,999  
$50,000-74,999  
$75,000-99,999  
$100,000-124,999  
$125,000-149,999  
$150,000-174,999  
$175,000-199,999  
$200,000-249,999  
$250,000+  

Customer age:
   19-29
   30-39
   40-49
   50-59
   60-69
   70-79
   80+

Use this List for:
All Consumer and BtoB offers: Subscriptions, Mobile/Cellular Communications, Automotive Offers, Computer Hardware, Software & Peripherals, Office Services and Equipment, Financial Investment Offers, Electronics and High Tech Products, Travel, Event Tickets, Music/Movies/Books, ISP Offers, Credit Cards, On-Line Services, Catalog Offers and More.