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Did You Know? Landing Pages that Allow Navigation Only to the Offer Have a 240% Higher Conversion Rate than those With Multiple Destinations.
Worldata Research recently investigated conversion rates from prospects who click through an email offer to those who actually convert into a lead. When a marketer sends a third-party acquisition email, it is best to direct these potential customers to the one and only offer that you want them clicking on. If someone clicks on the email and gets to a landing page, it is ideal for there to be no direction except to register. When a landing page offers multiple destinations, people will click around and be directed away from where you want them to go. Landing pages that only allow navigation to the actual offer have a 240% higher conversion rate into a lead than those pages that allow people to visit a number of different pages.
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