Information & Technology come together in Worldata's InfoCenter. Our Service Bureau, InfoCenter, (since 1993) has been developed for the Direct & Interactive needs of direct marketers and has become the leader in Permission Based Email Marketing.
InfoCenter: The Concept that Drives our Direct and Interactive Data Services Supports the Three Critical Components of Direct Marketing:
Strategy:
InfoCenter is designed to support all data analysis, decision-making and execution necessary to achieve your marketing objectives.
Data Processing:
InfoCenter has the capability to perform all data hygiene, enhancements and preparation necessary to ensure the most cost-effective use of data possible.
Analysis:
Our InfoCenter staff has developed many proprietary systems that help our clients track the results of their postal, email and online advertising campaigns.
  • List Fulfillment
  • Postal Merge/Purge
  • Overlays & List Segmentation
  • Postal Change of Address, Standardization
  • Modeling & Profiling of Data
  • Database Development
  • Email Transmission
  • Email & Banner Tracking
  • Email & Postal List Hygiene
  • Campaign Analysis and Reporting
  • Banner Serving
  • Data Mining
  • and More
All of the above are standard techniques and features found in the InfoCenter.
All InfoCenter activities are overseen by the same Worldata account team that works with you during the selection and acquisition of media. This enables us to provide you with critical marketing intelligence that can sometimes be overlooked from a one-dimensional data processing standpoint.
Unique to this specialized direct marketing laboratory are the proprietary marketing tools written by Worldata's group of developers and IS innovators.

Our direct and interactive service center has become the leader in Permission Based Email Marketing. Online systems available to all clients include:

  • The Worldata Tracker - advanced email-tracking tool, allows marketers and list brokers to access real-time statistics such as: Email Delivered, HTML Open Rates, Click-Through Rates, Pass-Along Occurances, and Actual Conversion to Sale/Inquiry.

  • W.I.S.E. - Web Index Site Evaluator, the database of Interactive Space and
    E-Newsletter Advertising, is the key tool for Worldata professionals and online advertisers to structure their own recommendations.

  • Online Datacard Library - developed for all Worldata clients, this tool can help develop postal and email campaigns. Search by list name, keyword or category. When the data is collected it can be emailed directly to the user.
  • ETS - List Owner Email Transmission System, allows marketers the ability to setup, approve and deploy their own house file email campaigns.
  • Job Tracker - Worldata's proprietary online list rental order status system provides up-to-the-minute information for any list rental order placed including quantity, approval status, and shipping information.
Customer Service
We are one of the few full service agencies with a dedicated Client Service Department who stand ready to help you with any and all issues.

Technical Expertise
All of our systems are designed, written and maintained by our own staff of MIS/DP professionals.

Flexibility
Control and use of our proprietary marketing tools gives us an unusual amount of flexibility and versatility in responding to industry trends and client needs.

Experience
We have over 25 years of experience in the industry and a staff that is extremely knowledgeable about the direct marketing business.

Total Solutions
We are the only true full-service direct marketing agency offering all services under one roof…List Management…List Brokerage…Database Marketing…Both Postal and Email Service Center Solutions…Online Advertising and Sponsorships.

Data Security
Data security is a top priority at Worldata and InfoCenter. We have cleared security audits and maintain the files for many high-profile clients. We utilize the latest in hardware and software methods for physical and logical security. Only a minimum number of personnel have access to our highly sensitive facility, which is also video monitored. To further ensure data safety, backup copies of critical data are stored in secured off-site facilities.

DMA Privacy Promise
 Worldata encourages clients to use the Direct Marketing Association's mail preference file for suppression in merge/purge processing as well as creating rental and exchange master files. This reduces the amount of excess mail being delivered.
To learn more about how InfoCenter can assist you with your direct marketing service bureau needs please contact our corporate vice president Jay Schwedelson at 800-331-8102 or click here to request information online.