Worldata has established itself as one of the foremost List Management firms in the direct marketing arena. Our client roster represents a broad spectrum of the top brands in all parts of direct marketing.

Unlike many of our competitors, we do not focus primarily on a particular market. Instead we focus on the techniques to ensure success in all markets, including technology, consumer magazines, catalog, internet sites, B2B publishing, financial, newsletters, e-commerce and consumer goods.

Worldata has ‘teams’ within our List Management division specifically dedicated to the key areas that list brokers and mailers focus on.

Our List Management staff is one of the best known by list brokers throughout the list industry. Having met and participated in many DMA events, our list management staff has developed the relationshipsnecessary to communicate with their list brokerage counterparts nationwide.


Mailers : There are 5,274 Major Mailers, but industry statistics show that most list managers only reach 2.1% of them. Worldata managed lists receive orders from 33.1% of all major mailers.

Our ongoing attention to relationships with list brokers and mailers ensures that your list is at the forefront of major rental activity. The marketing of a valuable asset, your list, is what we've built our reputation on.

Worldata, already known for state of the art email marketing, has a healthy series of e-blasts targeted throughout the list brokerage community every week of the year. This compliments the traditional methods of telemarketing, direct mailings, newsletters, advertising, industry exhibits and face-to-face meetings that are ongoing techniques at Worldata.


There is hard work and no magic associated with the successful track record that we enjoy in list management. We analyze the market place of every list joining Worldata.

We look at who has used the list, and who should be using it but is not. Then the whole market is looked at.

  • How much market share is the list receiving?
  • And what are the sequential steps that must be taken to build greater market share?
  • Are all list brokers, who work in the market, using the list?
Questions and answers like these become the game plan for the step by step approach to Worldata’s list management plan.
  • We promote your file at our expense reaching list brokers, agencies, and targeted mailers through email, banner and postal promotions
  • Your list will receive greater coverage in trade publications. We have a constant presence in the trades through solid marketing, key contracted space buys and excellent press networking.

  • You have a greater network to expose your list to because we are the only major List Manager to be a member of the DMA, NEPA and the MPA.

  • You'll get maximum exposure at major industry events. We are represented at all major trade shows and conferences.
    • DMA Annual Conference
    • DMDays New York
    • Annual Catalog Conference
    • NEPA Annual Conference
    • And more

  • Your lists will be featured on our home page and banners throughout our site. In addition, your datacards will be available and searchable through our Online Datacard Library and our Interactive fax response system 24/7.

  • We track and monitor your exchanges and we are aggressive on saving you dollars while making you income. Our reporting structures save you time and effort when balances on exchanges must be reconciled!




  • You'll always be kept aware of what is happening with your file. Our reporting structures, payment and collections are state-of-the-industry.

  • We take care of all the details from beginning to end: order processing, list fulfillment, security and tracking are all part of the process.

  • Our Email and Interactive technology is the standard for the rest of the List Industry!
You'll be represented by a highly experienced, innovative, profit-driven sales team. Marketing and advertising your list is the major thrust of our program. We'll make sure that the decision-makers at over 2,300 list brokerages and agencies worldwide see your list. In addition, we'll market your list to targeted mailers.