Information & Technology
come together in Worldata's InfoCenter. Our Service Bureau, InfoCenter,
(since 1993) has been developed for the Direct & Interactive
needs of direct marketers and has become the leader in Permission
Based Email Marketing. |
| InfoCenter: The Concept that
Drives our Direct and Interactive Data Services Supports the Three
Critical Components of Direct Marketing: |
Strategy:
InfoCenter is designed to support all data analysis, decision-making
and execution necessary to achieve your marketing objectives. |
|
Data
Hygiene and Merge/Purge Services:
InfoCenter has the capability to perform all data hygiene, enhancements
and preparation necessary to ensure the most cost-effective use of data
possible. Learn more about our Data Hygiene and Merge/Purge Services |
Analysis:
Our InfoCenter staff has developed many proprietary systems that
help our clients track the results of their postal, email and online advertising
campaigns. |
- List Fulfillment
- Postal Merge/Purge
- Overlays & List Segmentation
- Postal Change of Address, Standardization
- Modeling & Profiling of Data
- Database Development
|
- Email Transmission
- Email & Banner Tracking
- Email & Postal List Hygiene
- Campaign Analysis and Reporting
- Banner Serving
- Data Mining
- and More
|
| All of the above are standard techniques and features found in
the InfoCenter. |
| All InfoCenter activities are overseen by the same Worldata account
team that works with you during the selection and acquisition of
media. This enables us to provide you with critical marketing intelligence
that can sometimes be overlooked from a one-dimensional data processing
standpoint. |
| Unique to this specialized direct marketing laboratory are the
proprietary marketing tools written by Worldata's group of
developers and IS innovators.
Our direct and interactive service center has become
the leader in Permission Based Email Marketing. Online
systems available to all clients include:
- The Worldata
Tracker - advanced email-tracking tool,
allows marketers and list brokers to access
real-time statistics such as: Email Delivered,
HTML Open Rates, Click-Through Rates, Pass-Along
Occurances, and Actual Conversion to Sale/Inquiry.
- W.I.S.E. -
Web Index Site Evaluator, the database of Interactive
Space and
E-Newsletter Advertising, is the key tool for Worldata professionals
and online advertisers to structure their own recommendations.
- Online
Datacard Library - developed for all Worldata clients,
this tool can help develop postal and email
campaigns. Search by list name, keyword or
category. When the data is collected it can
be emailed directly to the user.
- ETS -
List Owner Email Transmission System, allows
marketers the ability to setup, approve and
deploy their own house file email campaigns.
|
 |
- Job
Tracker - Worldata's proprietary
online list rental order status system provides
up-to-the-minute information for any list rental
order placed including quantity, approval status,
and shipping information.
|
 |
Customer Service
We are one of the few full service agencies with a dedicated Client Service
Department who stand ready to help you with any and all issues.
Technical Expertise
All of our systems are designed, written and maintained by our own staff
of MIS/DP professionals.
Flexibility
Control and use of our proprietary marketing tools gives us an unusual
amount of flexibility and versatility in responding to industry trends
and client needs.
Experience
We have over 25 years of experience in the industry and a staff that
is extremely knowledgeable about the direct marketing business.
Total Solutions
We are the only true full-service direct marketing agency offering all
services under one roof…List Management…List Brokerage…Database
Marketing…Both Postal and Email Service Center Solutions…Online
Advertising and Sponsorships.
Data Security
Data security is a top priority at Worldata and InfoCenter.
We have cleared security audits and maintain the files for many high-profile
clients. We utilize the latest in hardware and software methods for physical
and logical security. Only a minimum number of personnel have access
to our highly sensitive facility, which is also video monitored. To further
ensure data safety, backup copies of critical data are stored in secured
off-site facilities.
DMA Privacy Promise
Worldata encourages clients to use the Direct Marketing
Association's mail preference file for suppression in merge/purge processing
as well as creating rental and exchange master files. This reduces the
amount of excess mail being delivered. |
 |
| To learn more about how InfoCenter can assist
you with your direct marketing service bureau needs please contact
our corporate vice president Jay Schwedelson at 800-331-8102 or click
here to request information online. |
