Address Standardization

List conversion standardizes data in disparate formats from multiple service bureaus into one common data structure Edit Checking insures that the received data contains the minimum address information necessary to be considered deliverable by USPS requirements Address standardization formats street name information into consistent USPS required abbreviation (i.e. Street to ST, Boulevard to BLVD)

Address Hygiene

You'll enjoy more deliverable and targeted direct marketing campaigns with Worldata address hygiene services maintaining the integrity of your data. International and Canadian processing are also available.

• ZIP Correction insures that the address and city are correctly assigned to the proper ZIP Code

• Coding Accuracy Support System (CASS) combines address standardization, ZIP+4 correction and append along with carrier route and line of travel coding using address ranges from the USPS. This applies to consumer and business addresses and is updated monthly.

• NCOAlink 48 month is compiled by the USPS and contains 48 months of move data. It is processed in order to remove your outdated addresses and replace them with current ones, and at the same time standardizing deliverable addresses. You will maximize the reach on your campaigns since NCOAlink is updated weekly. Also included are NCOAlink footnotes (formerly Nixies) which identify frequently known movers and those that are likely to move. This coding will save you money in wasted postage, since the records are flagged and you can drop those addresses where the recipient is no longer present.

• Locatable Address Correction Service (LACS) converts all rural format addresses to standard street addresses. The LACS database consists of address conversions that the USPS has obtained and verified, primarily as a result of Emergency 911 system implementation. This applies to consumer and business addresses and is updated monthly.

• Delivery Sequence File (DSF) contains every domestic deliverable address delivered to by the USPS allowing you to standardize records and qualify for higher postage discounts. In addition, addresses that cannot be standardized are flagged, enabling you to remove bad addresses on your file. This process applies to consumer and business addresses and is updated monthly.

• Address Element Correction (AEC) checks each address for accuracy and deliverability based on USPS standards, and corrects non-standardized addresses that can cause your mailings to be disqualified from postal discounts.

Merge/Purge

Worldata’s merge/purge systems accommodate a wide range of processing needs from consumer and business-to-business to single product, multi-product, cross-product and family coding. Our systems handle it all and will save you time and money. Also offered are International and Canadian processing

Postal Optimization

In light of rising postal rates and complex regulations you can maximize your postal budget by taking advantage of Worldata’s discount processing for first class, periodicals, standard mail and package services as well as non-profit:

• ZIP+4+2 (Delivery Point) processing and barcode optimization
• Destination entry sortation
• Palletization

Online Reporting

All merge/purge reports are available online, accessible through a secure URL and login, as well as traditional printed reports.

Online reports include:

• Merge/Purge Duplicate Elimination Report
• CASS Certificate
• NCOA Statistical Reports
• Multi-Buyer Counts by File Code-
• List-by-List Match Analysis Matrix for each file
• Missing Element Analysis by File
• Total State Count Summary Report – All Files Combined
• State Counts by File Code

Price Comparison

Worldata pricing is the most competitive pricing available.

For more information on pricing or to learn more about how InfoCenter can assist you with your direct marketing service bureau needs please contact our corporate vice president Jay Schwedelson at 800-331-8102 or click here to request information online.