We go far beyond list recommendations. Our clients need to stay
competitive, and we offer the services for you to do so.
Our value-added services are designed to enable you to achieve
maximum success within your marketplace. Whether you are planning
the circulation for a magazine, newsletter, cataloger, software
publisher, seminar house, or internet marketer, we will provide
you with the services that separate us from our competition.
Worldata caters to the needs of both small and large-scale mailers.
When top-flight expert analysis and planning is called for Worldata
is the leader.
Our clients can avail themselves of any or all of the following
services:
- Response and database analysis.
- Retrieval and review of historical mail campaigns and records
so clients can grow their markets.
- Demographic Profiling to enable greater affinity groups to
develop.
- Category or Group targeting for further affinity growth.
- Statistical Indexing; so ‘apples can be compared to apples’.
- Real-time updating, online, of historical data so planning
can occur 24/7.
- Continual reporting, online, to maintain budgets and develop
future campaigns.
Worldata will meet your needs as you grow or as you test new ideas.
The proper fit is what feels correct to you.
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Knowing what your competition is doing will go a long way to understanding
your marketplace. This is not a negative information search; it
becomes part of the road map to successful list acquisition. Worldata
will present an overview to you and your staff.
- Who are your competitors
- What is the price point of their offer
- Which lists do you both use
- Which lists work for them and not you; and visa versa
- How often are they in the mail
- When do they mail
- How often are they mailing the same lists; and what selects
do they request
Whether your business plan includes Postal Marketing, Email Marketing
or both, Worldata has the experience, track record, tools & personnel
to make your list acquisitions a consistent positive to your 'bottom-line'.
Worldata is recognized as one of the most innovative and skilled
list marketing firms in the country. We have built our reputation
by providing list recommendations that produce consistent, superior
results!
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Lists that work usually fall into groups of lists that work. Simply
put, we analyze your working lists and try to drill deeper into
those categories.
An example may be called for; a financial newsletter publisher
mails several types of lists. The lists include the following categories;
financial magazines, sports magazines, investor lists, professional
lists, other financial newsletter lists, second homeowner lists,
agency sold lists, life-style lists and various news magazine lists.
In this example some of these categories will fail in general and
some may be mediocre while still others are successful.
We can all guess that other financial newsletter lists would be
at the top of the chart. That probably would be true. However,
Worldata looks ‘under the hood’. Other lists work because
of the offer or the nature of how they were sold (a non-agency
sold, direct to publisher financial magazine list may work exceedingly
well).
We analyze the category and create sub-groups that may have new
potential. When a category works we further develop the area of
success. We base our list recommendations on solid and tested research.
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Each list that is suggested comes
with a complete rationale for why it is in our
recommendation. A list media plan is delivered to you electronically & will
feature our unique "real-time" datacard updates.
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