|
Medical, dental, 401Ks,
stock options, and.intranet rebates? If your corporate culture allows
it, this may be the next company perk coming your way. Employees
are saving money, bosses are suddenly popular, and advertisers are
finding new customers. It's no wonder corporate intranets are becoming
the hottest medium for advertisers looking to reach new audiences.
So far, so good.
Human Resource
departments want to offer more perks to their employees, and advertisers
want to reach more employees. It's a match made in corporate heaven.
And
One of the early success
stories comes from the cable world. As cable companies continue
to expand the availability of cable modems, the need for qualified
potential users has grown dramatically. Corporate intranets have
become the avenues of choice for discounted cable modem offers.
Intranet users are being distinguished as web-savvy individuals
who need fast Internet access from home. Reaching the right people
at the right time, these special offers are leading to results.
You gotta give to
get.
If the advertisers are
willing to provide a real value to employees via intranet advertisements,
corporations are going to listen. Not so much for the ring of the
cash register, but for the satisfaction of a happy employee. For
many of the companies that currently
|
|
accept intranet advertising,
the additional revenue would be merely a rounding error. In effect,
the limited impressions they could sell would not justify the effort
required to set up and maintain the program.
However, throw in the
ability to provide additional benefits to employees at no cost,
and advertisers have themselves a deal. Some arrangements are barter
deals, others are yearly contracts, and some are even free. The
only obstacle that remains is organizing the program and identifying
these forward-thinking companies that are accepting intranet rebates
for their employees.
Will it get out
of hand? Don't expect interstitials, audio banners, or any
other rich media to appear throughout your intranet anytime soon.
Most ads are static banners with the offers posted directly on them.
This does not mean that
there won't be advances in intranet advertising. However, the advances
aren't in technology, but in the evolution of the offers themselves.
Some intranets will offer special discounted menus from the local
food outlets, while others will simply provide movie times with
discounted ticket pricing.
The Bottom Line.
Although it might not
replace stock options or a company car as the most-coveted employee
benefit, intranet advertising will nevertheless find its place in
the corporate menu of benefits. And it's probably a mite more useful
in some cases.since it provides employees with valuable information
that they can use.
|
