FOR IMMEDIATE RELEASE
January 10, 2007

Worldata Awarded List Management of:

The PGA Tour

Boca Raton, FL – Worldata, the leading direct marketing list organization, today announced its list management of the PGA TOUR, the world’s most foremost golf tour.

“We’re very pleased to represent the PGA TOUR and to add this high-caliber list to our portfolio of sports and recreation devotee lists,” said Jay Schwedelson, Corporate Vice President of Worldata. “It will provide serious marketers, particularly those looking at our golf-related lists, with an excellent resource for a wide variety of offers – from sporting equipment to consumer electronics to travel.”

The individuals on the PGA TOUR Masterfile are avid golf fans and love to watch athletes like Tiger Woods and Phil Mickelson in action. These men and women are affluent, well-educated, and early adopters of technology. They are serious about the game of golf and the professionals who participate on the PGA TOUR. They have confidence in the PGA TOUR and its affiliated brands. With over one million fans, the PGA TOUR Masterfile includes the avid enthusiasts of the PGA TOUR, Champions Tour and the Nationwide Tour.

The PGA TOUR list contains 1,300,000+ mailable fans and costs $105/M. List rentals will be available January 15 , exclusively through Worldata.

For more information on these or other lists, visit Worldata’s online datacard library at http://www.worldata.com/datacard.

Worldata and its Group of Companies are leaders in the Direct/Interactive Marketing services field for over 25 years. Worldata, headquartered in its state-of-the-art facility, is the only company offering all services under one roof, including Email and Postal List Management, List Brokerage, Email Transmission and Tracking, Database Marketing Services, Data Hygiene, Change of Address, Merge/ Purge, Custom Marketing Solutions, and Banner Advertising. More information about Worldata can be found at www.worldata.com or by contacting Jay Schwedelson, Corporate Vice President, at 800-331-8102 or via email at Jay@worldata.com.