FOR IMMEDIATE RELEASE
August 24 th, 2007

Dennis Publishing Files Renamed Alpha Media Group
Maxim, Stuff and Blender Magazines

Boca Raton, FL – Worldata, the leading direct marketing list organization, announced today the rental lists previously marketed under the Dennis Publishing name have been renamed Alpha Media Group as a result of new ownership of that publishing company. Worldata has been the exclusive list manager for the Alpha Media Group magazines’ Maxim, Stuff and Blender, along with the Alpha Media Group Masterfiles since January 2006.

“These are the same great files, only with a new name, offering direct marketers a terrific outlet in virtually every consumer market,” said Jay Schwedelson, Corporate Vice President of Worldata. “Maxim, Stuff and Blender -- all three publications - are available now under their respective brands as well as the Alpha Media Group Masterfiles.”

Alpha Media Group (formerly Dennis Publishing) is a media company that publishes the two most successful modern men's lifestyle magazines in America - Maxim and Stuff - along with general interest music magazine Blender.

Maxim is the essential guidebook for young, intelligent, professional men. It has become the world’s largest circulation men’s magazine featuring entertainment, humor, gadgets, gear and more. Maxim consists of 2,500,000+ subscribers and costs $110/M.

Stuff is the ultimate guide for men. Young male subscribers rely on Stuff for all of the latest and greatest in gear and gadgets, technology, and style. Stuff contains 1,500,000+ subscribers and costs $110/M.

Blender magazine is the fastest-growing music magazine in the U.S., celebrating music in all of its forms from rock and pop, to hip-hop, country and R&B. Blender contains over 1,000,000 subscribers and costs $105/M.

Reach young, trend-setting males with sophisticated tastes and disposable income to spend on entertainment, electronics, clothes, new cars, travel, and much more. The Alpha Media Group Masterfile contains 6,000,000+ young, modern male subscribers and costs $100/M. The Alpha Media Group Email Masterfile contains 800,000+ Total File $155/M.
The Alpha Media Group lists are available exclusively through Worldata.

For more information on these or other lists, visit Worldata’s online datacard library at http://lists.worldata.com/.

Worldata and its Group of Companies are leaders in the Direct/Interactive Marketing services field for over 25 years. Worldata, headquartered in its state-of-the-art facility, is the only company offering all services under one roof, including Email and Postal List Management, List Brokerage, Email Transmission and Tracking, Database Marketing Services, Data Hygiene, Change of Address, Merge/ Purge, Custom Marketing Solutions, and Banner Advertising. More information about Worldata can be found at www.worldata.com or by contacting Jay Schwedelson, Corporate Vice President, at 800-331-8102 or via email at JayS@worldata.com