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FOR IMMEDIATE RELEASE
April 26, 2006

Worldata Awarded Exclusive List Management of:

Bauer Publishing
Over 800,000 Consumer Magazine Subscribers!

Boca Raton, FLWorldata, the leading direct marketing list organization, today announced the exclusive list management of Bauer Publishing, the number one seller of magazines on the newsstands. Bauer publishes top women's, teen, and entertainment titles including: In Touch Weekly, Life & Style Weekly, Woman's World, First for Women, J-14, TWIST, M, and Soaps In Depth.

“We are very excited about the opportunity to represent the Bauer Publishing lists. All of these publications are premier consumer titles for the active female buyer,” said Jay Schwedelson, Corporate Vice President, Worldata. “All nine publications are a terrific outlet for direct marketers in virtually every consumer market.”

The Bauer Publishing lists will be available June 1, 2006, exclusively through Worldata. Currently, the Bauer Publishing Masterfile contains 822,531+ subscribers and costs $95/M.

Other Bauer Publishing highlights include:

First for Women speaks directly to today's busy, multi-dimensional woman. The magazine addresses her real-life needs, concerns, and interests and helps her find balance in her life. First provides the "30-something" woman with a wealth of useful information packed in quick-reading articles designed to fit in with her busy schedule. First for Women consists of 254,995+ subscribers and costs $95/M.

Woman's World is the number-one woman's weekly! Every issue delivers a feel-good mix of heartwarming interest stories, fabulous recipes, relationship advice, and weight-loss secrets for the traditional family-oriented working woman. America’s premiere weekly service book, Woman’s World contains 116,582+ subscribers and costs $95/M.

In Touch is America’s weekly excursion into the world of celebrity. Packed with all the star-studded news that readers crave, In Touch Weekly provides fun, informative coverage of celebrity fashion, beauty, health, home, relationships and more. In Touch Weekly has 70,742+ subscribers and costs $100/M.

Life & Style Weekly features the latest celebrity news alongside the hottest trends in Hollywood fashion, beauty and lifestyle. Life & Style consists of 16,291+ subscribers and costs $100/M.

J-14 (Just for Teens) is America’s most comprehensive celebrity and entertainment news magazine in the teen market today. It consistently delivers more photos, interviews, updates and all-around entertainment coverage than any other magazine in the category. Each issue features the highest concentration of in-depth reporting on music, TV and movie stars, advice and teen-oriented columns. J-14 (Just for Teens) consists of 147,404+ subscribers and costs $100/M.

Twist is a monthly magazine devoted entirely to celebrities and the teens who love them! Combining strong reporting, dependable advice and the best in celebrity, entertainment and style news, TWIST is on the pulse of teen trends and delivers the most editorially balanced celebrity service title on the teen market. Twist consists of 26,433+ subscribers and costs $100/M.

M’s mission is to be the entry-book in the world of celebrity for young girls across the country. By overwhelming numbers, girls turn to M first for the best reporting, photography, and overall star coverage of the movies, music, and celebrities they adore. Every issue is filled with all the latest information about today's hottest stars, games, quizzes, horoscopes, and readers' most embarrassing moments! M consists of 39,014+ subscribers and costs $100/M.

Soaps In Depth is the only network loyal digest –size fan magazine in the United States. A magazine for the loyal fan who wants in-depth coverage of her favorite network programs. Every week Soaps in Depth provides a spotlight on CBS and ABC daytime dramas, giving her the latest news, previews, and up-close and personal stories on their favorite stars and storylines. CBS Soaps In Depth consists of 71,405+ subscribers and costs $95/M. ABC Soaps In Depth consists of 79,665+ subscribers and costs $95/M.

For more information on these or other lists, visit Worldata’s online datacard library at http://www.worldata.com/datacard.

Worldata and its Group of Companies are leaders in the Direct/Interactive Marketing services field for over 25 years. Worldata, headquartered in its state-of-the-art facility, is the only company offering all services under one roof, including Email and Postal List Management, List Brokerage, Email Transmission and Tracking, Database Marketing Services, Data Hygiene, Change of Address, Merge/ Purge, Custom Marketing Solutions, and Banner Advertising. More information about Worldata can be found at www.worldata.com or by contacting Jay Schwedelson, Corporate Vice President, at 800-331-8102 or via email at Jay@worldata.com.


Worldata - 3000 N. Military Trail, Boca Raton FL 33431-6321
Phone: 561 393-8200 - 800 331-8102 - Fax: 561 368-8345 - Email: mail@worldata.com - Web: http://www.worldata.com
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