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FOR IMMEDIATE RELEASE
June 19, 2007

Worldata Named Exclusive List Manager of Harte-Hanks
Ci Technology Database
(CiTDB) in North America
100% Telephone-Verified Data Files for More Than 1,000,000
Corporate and IT Professionals

June 19, 2007 Boca Raton, FL – Worldata announced that it has been named exclusive List Manager of the Ci Technology Database (CiTDB) in North America by Harte-Hanks, Inc. (NYSE:HHS), a worldwide, direct and targeted marketing company. Worldata, the leading Direct/Interactive Marketing List Organization, will assume List Management responsibilities effective August 1, 2007.

CiTDB is not another technology file; it is based on the most extensive source-verified data available to direct marketers in the entire B2B marketplace,” said Jay Schwedelson, Corporate Vice President of Worldata. “The CiTDB is designed to represent the foremost building block of America’s technology elite. ”

Every month the Harte-Hanks team completes telephone-based interviews with more than 65,000 information technology (IT) buyers and influencers around the world to build the CiTDB, the largest and most in-depth business technology database of its kind. The database monitors installed technology and spending plans at nearly 700,000 business, government and institutional sites that account for a large majority of today’s global IT spending.  The list includes mail, telephone and permission-based e-mail contacts.

“Technology is found throughout American business, and the CiTDB is a tool that should be used by business marketers throughout the direct marketing channel, ” continued Schwedelson.

“Worldata’s track record in B2B and Technology list management clearly sets them apart from others in the field, and we are excited to enter a strategic relationship with them,” said Randy Wussler, Managing Director, Market Intelligence, Harte-Hanks.

Already a standard for technology companies of every size, the CiTDB will be presented in ways that will be competitive with many leading B2B files. Marketers and list professionals eager for the most comprehensive and accurate data in this sector should seek this product, Schwedelson noted.

The CiTDB contains data for IT and Corporate professionals that evaluate, deploy and leverage new and emerging technologies to remain competitive in the marketplace. IT job functions include managers of information systems, data communications, e-business, engineering, LAN/Networks, operations, software/applications, call center, telecommunications, and more. Corporate job functions include president, general manager, and senior managers of finance, sales, marketing, human resources and purchasing.

CiTDB Base Pricing and Masterfile Counts:

Postal: $200/M Phones: $275/M Email: $355/M

Masterfile Count: 1,291,376

Worldata and its Group of Companies are leaders in the Direct/Interactive Marketing services field for over 25 years. Direct Marketing services include specialization in List Marketing, Electronic Marketing, and Database Services. Interactive services include Advertising placement on the Internet, Email Marketing, Transmission and technologies relating to the tracking and measurement of Web-based response. Located in Boca Raton, Florida, the organization is headquartered in its group-owned facility.

Information about Worldata can be found at www.worldata.com or by contacting Jay Schwedelson, Corporate Vice President, at 800-331-8102 or via email at Jay@worldata.com.


Worldata - 3000 N. Military Trail, Boca Raton FL 33431-6321
Phone: 561 393-8200 - 800 331-8102 - Fax: 561 368-8345 - Email: mail@worldata.com - Web: http://www.worldata.com
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