FOR IMMEDIATE RELEASE
February 27, 2008

Worldata Develops Breakthrough Web Code
for Cost-Per-Lead Interactive

New Code For Co-Registration Marketing
Increases Efficiency and Simplicity

Boca Raton, FL – Worldata , a leader in the Direct and Interactive Marketing industry for over 30 years, has developed a brand new, simple, non-invasive and invisible frame to be used for Co-Registration Marketing.

The new dynamically generated code is easy to use and proprietary to Worldata and its network of site owners. Because it is developed using dynamic programming language, it is light on both the client and server side, replacing the previously used heavy JavaScript. The JavaScript would produce empty real estate on a network’s page, where the new code allows the server to adjust the space on a publisher’s site. This improves the efficiency of multiple Co-Registration offers while allowing for seamless loading of offers and web pages.

“We are excited about this innovation in technology that will take Co-Registration Marketing to a new level,” said Jay Schwedelson, Corporate Vice President of Worldata. “Worldata is proving to be on the forefront of this emerging marketplace, enhancing the simplicity and benefits of using Cost-Per-Lead generation programs and shaping the future of interactive marketing.”

The breakthrough of this code ensures no interference between the integrity of the site owners’ and Worldata’s ever-expanding advertising network. The technology allows for heavy traffic on a site with Co-Registration code, while utilizing minimal server resources. It facilitates a simple way of publishing the creative for fully customized, lead generating offers within in the Worldata Network. The real estate picks up the advertisements from the server and dynamically resizes the spaces in order to accommodate a number of ads, including none if necessary.

Co-registration is the practice of referring leads, subscriptions or memberships simultaneously with another web site’s registration process. For advertisers to place opt-in offers onto the following page of such a registration, the site owner embeds these codes onto their site.

Worldata and its Group of Companies are leaders in the Direct/Interactive Marketing services field for over 30 years. Worldata, headquartered in its state-of-the-art facility, is the only company offering all services under one roof, including Email and Postal List Management, List Brokerage, Email Transmission and Tracking, Database Marketing Services, Data Hygiene, Change of Address, Merge/ Purge, Custom Marketing Solutions, Cost-Per-Lead and Co-Registration Programs and Banner Advertising. More information about Worldata can be found at www.worldata.com or by contacting Jay Schwedelson, Corporate Vice President, at 800-331-8102 or via email at JayS@worldata.com.