FOR IMMEDIATE RELEASE
May 1, 2008

Worldata Promotes Two Key Executive Positions
Buoniconti and Adler named Vice Presidents

Boca Raton, FL – Worldata, the leading direct marketing list organization, announced that it has promoted Lisa Buoniconti to Vice President of Media Management and Regan Adler to Vice President of Media Brokerage.

In her new position, Buoniconti will oversee all media representation, including managed lists and online properties. Prior to this position, Buoniconti had been Senior Director of List Management. She has been with Worldata for eight years.

Adler will handle the oversight for all clients’ media buys for direct mail, email and online marketing programs. She had been Senior Director of List Brokerage and has been employed with Worldata for eleven years.

“In their new roles, Lisa and Regan will continue to drive the success of Worldata’s and our clients’ marketing programs through their extensive knowledge and experience in the list and media business,” said Jay Schwedelson, Worldata Corporate Vice President.

Worldata and its Group of Companies are leaders in the Direct/Interactive Marketing services field for over 25 years. Worldata, headquartered in its state-of-the-art facility, is the only company offering all services under one roof, including Email and Postal List Management, List Brokerage, Email Transmission and Tracking, Database Marketing Services, Data Hygiene, Change of Address, Merge/ Purge, Custom Marketing Solutions, and Banner Advertising. More information about Worldata can be found at www.worldata.com or by contacting Jay Schwedelson, Corporate Vice President, at 800-331-8102 or via email at JayS@worldata.com