FOR IMMEDIATE RELEASE
November 19, 2008

Harte-Hanks International
Ci Technology DatabaseTM (CiTDB) Postal, Email and Telemarketing Files
in Europe and Latin America

Boca Raton, FL – Worldata, the leading direct/interactive marketing list organization, has announced that effective immediately it has been awarded list management of the Harte-Hanks CiTDB International Postal, Email and Telemarketing files.

The CiTDB from Harte-Hanks contains 100% telephone-verified data of more than 1,000,000 IT executives in European and Latin American corporations.

“Not only am I very excited to announce these files – but to verify how incredibly valuable the data is here, that’s what direct marketers need to know,” said Jay Schwedelson, Corporate Vice President of Worldata. “These IT decision-makers represent the future of global technology, and now B2B marketers can reach this elite audience with current buying power.”

Harte-Hanks Market Intelligence utilizes a qualified and educated team of experts who completes telephone interviews on a monthly-basis with IT professionals about installed technology and spending plans at their companies. They build the most comprehensive, accurate and precise analysis about the collected information; segmenting these technology executives into markets by average spending, detected hardware and software vendors, peripherals used, storage capabilities, employee size, networks, servers, and many more technology specifics. Also segmented by country, this list includes direct mail, telephone and permission-based email contacts.

“The CiTDB detects IT and corporate executives who are in the market to make a purchase, creating a relevant segment for any B2B direct marketing offer,” continued Schwedelson. “Business is officially global; if you aren’t marketing your products internationally, you are missing your prospects.”

All business and technology marketers should intentionally seek out list rental of this information. With job titles including president, general manager and senior executive of finance, sales, marketing, human resources and purchasing; and job functions that oversee aspects of information systems, data communications, e-business, engineering, LAN/Networks, operations, software/applications, call centers, telecommunications and more, this database makes up the global elite of the IT world.

CiTDB International Base Pricing and Masterfile Counts:

Postal : $205/M Phones: $275/M Email: $375/M

International Masterfile Count : 1,030,734+

European Masterfile Count: 986,806+

Latin American Masterfile Count: 43,928+

For more information on these or other lists, visit Worldata’s online datacard library at http://lists.worldata.com/.

Worldata and its Group of Companies are leaders in the Direct/Interactive Marketing services field for over 25 years. Worldata, headquartered in its state-of-the-art facility, is the only company offering all services under one roof, including Email and Postal List Management, List Brokerage, Email Transmission and Tracking, Database Marketing Services, Data Hygiene, Change of Address, Merge/ Purge, Custom Marketing Solutions, and Banner Advertising. More information about Worldata can be found at www.worldata.com or by contacting Jay Schwedelson, Corporate Vice President, at 800-331-8102 or via email at JayS@worldata.com