FOR IMMEDIATE RELEASE
October 25, 2006

Worldata Awarded Exclusive List Management of:

HR Innovator Magazine Subscribers
Leading Professionals in the HR Industry

Boca Raton, FL – Worldata, the leading Direct/Interactive B2B List Organization, announces the new management of the HR Innovator Magazine Subscribers list.

HR Innovator Magazine consists of human resource professionals in the private sector as well as in government offices.

“This list is an outstanding addition to our portfolio of human resource specialists. It provides direct marketers with an excellent resource for a wealth of offers - from seminars and presentation materials to software, safety products, corporate gifts and incentives,” said Jay Schwedelson, Corporate Vice President of Worldata.

Individuals on the HR Innovator Magazine list help improve the efficiency, productivity and morale of their employees by providing them with training opportunities that will increase their knowledge and skills as well as job satisfaction. These professionals exert significant purchasing influences within their companies. They purchase products and services related to employee recruitment and retention, benefit administration, health and safety, liability and much more.

The HR Innovator Magazine Subscribers listcontains 47,214+ professionals and costs $145/M.

It will be available October 25, 2006 , exclusively through Worldata.

For more information on these or other lists, visit Worldata’s online datacard library at http://www.worldata.com/datacard.

Worldata and its Group of Companies are leaders in the Direct/Interactive Marketing services field for over 25 years. Worldata, headquartered in its state-of-the-art facility, is the only company offering all services under one roof, including Email and Postal List Management, List Brokerage, Email Transmission and Tracking, Database Marketing Services, Data Hygiene, Change of Address, Merge/ Purge, Custom Marketing Solutions, and Banner Advertising. More information about Worldata can be found at www.worldata.com or by contacting Jay Schwedelson, Corporate Vice President, at 800-331-8102 or via email at Jay@worldata.com.