Worldata Launches New Corporate Division:

Worldata Research
Featuring ListPriceIndex.com

March 23, 2009

Boca Raton, FL - Worldata, the leading direct/interactive marketing organization, has launched a new corporate division, Worldata Research, featuring the ListPriceIndex.com.

Worldata Research will provide free industry research as well as custom research services for key clientele.

For over 20 years, Worldata has conducted primary research in order to publish its quarterly List Price Index, a report of the average list rental pricing trends across the market. The List Price Index has served as a barometer for pricing in the direct marketing arena, comparing list prices by cost-per-thousand (CPM) and category, tracking fluctuations, helping to explain the rationale and ideally aiming to predict future changes.

Leading the way for other direct marketers, Worldata Research will complement Worldata’s forward-thinking DM agenda. ListPriceIndex.com provides information and tools facilitating both brokers and mailers in decisions on approximating ROI, utilizing the most cost-effective campaigns, identifying the most sought-after markets and more. The constituents of the Worldata Research advisory board are creating a destination for marketers – simply through this DM web portal, people will find answers to daily list questions, see what’s happening in marketing news and even find an expert to ask questions to in case they have a specific concern with a campaign.

“Marketers have come to rely on Worldata as an industry resource for metrics and pricing analysis. With Worldata Research we are taking this level of expertise to the next stage. In the future Worldata Research, via ListPriceIndex.com, will be releasing a number of free industry tools and reports to help benefit the direct marketing community as a whole,” said Jay Schwedelson, Corporate Vice President of Worldata. “We chose to expand our business into research because it is important for our clients and other marketers to understand what’s happening, why and how they can adapt in order to stay ahead of the DM game.”

ListPriceIndex.com features daily news, case studies, new techniques, an ROI calculator, keyword estimator and many other useful tools.

Worldata and its Group of Companies are leaders in the Direct/Interactive Marketing services field for over 25 years. Worldata, headquartered in its state-of-the-art facility, is the only company offering all services under one roof, including Email and Postal List Management, List Brokerage, Email Transmission and Tracking, Database Marketing Services, Data Hygiene, Change of Address, Merge/ Purge, Custom Marketing Solutions, and Banner Advertising. More information about Worldata can be found at www.worldata.com or by contacting Jay Schwedelson, Corporate Vice President, at 800-331-8102 or via email at Jay@worldata.com.