FOR IMMEDIATE RELEASE
February 22, 2010

ProgramFiles.com

Under New List Management

Worldata , the leading direct marketing list organization, has just announced that effective immediately they are exclusive list manager of the ProgramFiles.com opt-in email file. The list was previously managed by Plattform Advertising.

ProgramFiles.com is an email database of IT professionals and other computer users who are interested in downloading the latest programs to enhance and simplify their businesses. They download freeware, software, computer games and other free applications related to programming, office management, utilities, web, finance and more. These trendsetters are comfortable with leading edge technologies and have a vested interest in expanding their knowledge on a multitude of different subjects and topics related to their careers.

“Tech-savvy business professionals are seriously taking advantage of downloading freeware programs online, indicating how successful we expect this file to be,” says Jay Schwedelson, Corporate Vice President of Worldata. “This site attracts B2B executives interested in many products and services that will enhance their current business.”

ProgramFiles.com is a technology-based site that lists 17,000 Windows, Macintosh, Palm OS and Pocket PC software programs that are available to download. It is one of the top download sites on the Internet with 2 million page views per month. The site also offers lists of most popular downloads and staff picks.

ProgramFiles.com is available now through Worldata, with an email file of 144,300+ at $200/M.

For more information on this or other lists, visit Worldata’s online datacard library at http://lists.worldata.com.

Worldata and its Group of Companies are leaders in the Direct/Interactive Marketing services field for over 30 years. Worldata has two offices located in South Florida providing the following key services:  Email and Postal List Management, List Brokerage, Email Transmission and Tracking, Database Marketing Services, Data Hygiene, Change of Address, Merge/ Purge, Custom Marketing Solutions, Co-Registration and Cost-Per-Lead Programs and Banner Advertising. More information about Worldata can be found at www.worldata.com or by contacting Jay Schwedelson, CEO & President, at 800-331-8102 or via email at JayS@worldata.com