FOR IMMEDIATE RELEASE
November 20, 2006

Worldata Awarded Exclusive List Management of:

Chain Drug Review and Mass Market Retailers Magazines
Executives in the Drug Chain and Mass Market Retail Industries

Boca Raton, FL – Worldata, the leading Direct/Interactive Marketing List Organization, announces that it has been awarded exclusive management of the Chain Drug Review Magazine and Mass Market Retailers Magazine lists.

Professionals recognize the Chain Drug Review Magazine as the most influential and authoritative news publication serving the chain drug store industry. This bi-weekly publication delivers timely news and analysis written exclusively for the chain drug store industry. The Chain Drug ReviewMagazine covers vital industry concerns and confronts the challenges facing the chain drug industry today.

The Mass Market Retail Magazine is the only business-to-business global mass retail news publication written for specific retail trade classes, including Supermarket Chains, Drug Chains, Mass Merchandiser Chains, Clubs, Value Retailers, Military Resale, and Select Global Chains. The Mass Market Retail Magazine, published bi-weekly, delivers valuable insight to readers that need to stay current in the challenging mass-market retail industry.

The Chain Drug Review Magazine list contains 45,239+ individuals and costs $110/M. The Mass Market Retail Magazine list has 21,106+ professionals and is also available at $110/M. These list rentals areavailable December 1, 2006 , exclusively through Worldata .

Racher Press publishes Chain Drug Review Magazine and Mass Market Retailers Magazine .

For more information on these or other lists, visit Worldata’s online datacard library at http://www.worldata.com/datacard.

Worldata and its Group of Companies are leaders in the Direct/Interactive Marketing services field for over 25 years. Worldata, headquartered in its state-of-the-art facility, is the only company offering all services under one roof, including Email and Postal List Management, List Brokerage, Email Transmission and Tracking, Database Marketing Services, Data Hygiene, Change of Address, Merge/ Purge, Custom Marketing Solutions, and Banner Advertising. More information about Worldata can be found at www.worldata.com or by contacting Jay Schwedelson, Corporate Vice President, at 800-331-8102 or via email at Jay@worldata.com.