List Announcement
May 11, 2010
TheKnot.com
First Time Available on the Direct Mail List Rental Market
Including: TheKnot.com, WeddingChannel.com, TheBump.com and TheNest.com
Worldata, the leading direct marketing list organization, has just announced that it has been awarded list management of the premier postal files from TheKnot.com.
TheKnot.com direct mail file contains 3,000,000+ records of people going through fundamental and defining life stages. This media network provides leading online communities for people planning a wedding at TheKnot.com and WeddingChannel.com, preparing for a baby at TheBump.com and building a newlywed’s first home at TheNest.com. These websites attract the most engaged consumers seeking products and services that will fit into their lifestyle.
“We are very excited to bring TheKnot.com files to the list rental market,” says Jay Schwedelson, President & CEO of Worldata. “They are niche, opt-in consumers, actively seeking new products to buy, and they make up a constantly replenishing audience – we know this is a strong market for many B2C mailers.”
These files are now available for the first time through Worldata at the following counts and prices:
TheKnot.com
945,000+ Total File $105/M
TheKnot.com direct mail file is made up of engaged women getting ready to "tie-the-knot". They are planning their weddings and look to TheKnot.com for advice, options and helpful resources to help plan one of the most important days of their lives.
WeddingChannel.com
300,000+ Total File $105/M
WeddingChannel.com has a direct mail list made up of brides planning a wedding. They are women starting a new chapter in their lives and planning for very important life decisions. Wedding Channel is the #1 wedding and gift registry website, offering premium wedding planning content, useful tools, local resources, and a
one-stop location for couples to plan and manage their gift registries.
TheBump.com
275,000+ Total File $105/M
TheBump.com direct mail file includes new parents and parents-to-be who have joined the online community for the inside scoop on pregnancy and parenting. The Bump is the only multiplatform brand focused on
first-time moms. The Bump provides new moms with the premium content, resources and tools they need to manage their pregnancy, birth and first-year experiences.
TheNest.com
1,900,000+ Total File $105/M
TheNest.com direct mail file is made up of women who have recently gotten married and are beginning to build their home and new married life. The Nest is the only brand focused exclusively on young nesters setting up homes and navigating new lives as couples.
For more information on this or other lists, visit Worldata’s online datacard library at http://lists.worldata.com.
Worldata and its Group of Companies are leaders in the Direct/Interactive Marketing services field for over 30 years. Worldata has two offices located in South Florida providing the following key services: Email and Postal List Management, List Brokerage, Email Transmission and Tracking, Database Marketing Services, Data Hygiene, Change of Address, Merge/ Purge, Custom Marketing Solutions, Co-Registration and Cost-Per-Lead Programs and Banner Advertising. More information about Worldata can be found at www.worldata.com or by contacting Jay Schwedelson, CEO & President, at 800-331-8102 or via email at JayS@worldata.com
